FLYDUBAI -

This project studied brand guidelines and with that how to visually build out a narrative with design in the best possible way to tell the brand. The issue was that flydubai’s present mark was very outdated, the solution to that would be to conduct the research into what that mark actually means. To consider the possibility of other potentials of the mark and to understand what that mark could actually mean to Dubai as well. The biggest importance to the project would be the ability to learn visual harmonization, in some way to gain a better sense of how brand guidelines books should visually be and connecting that with the new narrative being designed.